How we invest
Our focus.
We back early-stage teams building agentic products — products that succeed because of Minds, not just with it.
Why now
The agentic era is here. The builders who move now will define what comes next.
"The products that last are built on orchestration, workflow, memory, and monetization — layered into something that gets more valuable with every use. That's where real advantages compound."
AI-native builders can now create real products faster than at any point in history. But speed alone doesn't build companies. Durable companies still need better orchestration, product structure, and monetization surfaces — the infrastructure layer that turns a prototype into a product.
Minds is that layer. It's the platform where the next generation of agentic companies gets built — and Minds Fund exists to back the builders doing that work at the earliest stage.
The platform edge
Minds is the operating layer for agentic products.
Built-in orchestration, a native monetization surface, and an ecosystem distribution layer — everything a team needs to turn a prototype into a real, earning product.
The optional features — creator rewards and access controls — can be layered in when they make sense for your product. Your core offering doesn't need to use them.
The team
Who you'll work with.
Core Minds Team
Mohamed Ezeldin
Head of Minds
Founding Head of Tokenomics, Open Campus · ex-maths educator
Paddy Markham
Director of Product
Founder CAPSL (acquired) · ex-Zynga · ex-Coda Payments
Jason Ong
Head of Product
Head of Product, Motorverse · 6+ years global PM
Andy Siu
Director of Engineering
5.5+ yrs Animoca Engineering Lead · ex-Outblaze game dev
Valerii Anufriev
Head of Security
Co-founder SOTA Sports (football ML) · DeFi security researcher
Martin Beecroft
Chief of Innovation
30+ yrs creative & innovation leadership · ex-Wunderman Thompson CTO&I
Janet Yu
Marketing Director
Meltwater founding Asia team · ex-Chainlink Labs · ex-Flexport
Cherry Leung
Art Director
13.5 yrs Outblaze Creative Manager · Star Girl app 3M downloads
Derek Fung
UX/UI Leader
Founder background (Cat Master, OneTap) · Claude Code daily user
Gwen Ho
Senior UX/UI Designer
Digital Toymaker · Women in Web3 HK · builder of Ren's Izakaya
Daniel Lin
Developer Relations
Co-founder Brand New Vision ($5M raised) · trader → builder → protocol
Po Chu
Developer Relations
Physics PhD (laser spectroscopy) · 9+ yrs Animoca · Product Owner TOWER
Advisory
Strategic direction and Animoca Brands leadership
Selection criteria
What we look for.
8–15 teams per cohort.
Curious and committed
The real qualification is curiosity that doesn't stop — the kind that turns a problem you understand deeply into something real. You don't need to be an engineer or call yourself a builder. Domain experts, clinicians, operators, researchers, and first-time makers all qualify. What we look for is commitment: willingness to try things that might not work, iterate fast, and keep going when they don't. Skills follow curiosity. Conviction is what you bring.
Deep product conviction
A clear thesis on why this product needs to exist now. Not a features list — a point of view.
Minds as your edge
Minds should be the reason your product wins — not just a tool you happen to use. For some, that means Minds drives the core experience. For others, it's what makes the workflow smarter, the monetization viable, or distribution wider. The question is whether your product would be meaningfully better with Minds at its centre.
Fast execution
Evidence of moving in weeks, not quarters. We can always see it — in what you've shipped and how.
Clear value path
A believable route to real users and meaningful revenue. A company thesis, not a demo.
Not a fit
What we pass on.
- Thin API wrappers without a durable product layer or compound value loop
- Products where Minds plays no meaningful role in the outcome — or could be swapped for any other tool without loss
- Teams without a plan to reach their first paying users within the build window
- Demos looking for a use case — we fund company theses, not experiments
Terms and process
How we work with teams.
Check sizes
We invest up to US$250,000 per team, with up to US$1,000,000 deployed per cohort. Funding decisions are made based on build performance — not all accepted teams receive investment. Every accepted team, funded or not, receives platform access, build credits, direct access to the Minds product and DevRel team, and introductions across the 600+ Animoca Brands portfolio network to explore partnerships and synergies during the build period.
Full investment terms — including instrument type, equity percentage, and all other conditions — are presented in writing before you commit to anything. Our equity range is consistent with leading early-stage funds. Unfunded cohort participants give up no equity.
How we engage
We keep cohorts small — 8 to 15 teams — so every relationship is meaningful. You get a direct line to the Animoca Minds product team, not an intermediary. We review on a rolling basis and move fast when there's fit.
Cohort 1 is targeting a July 2026 kickoff. Applications are reviewed on a rolling basis — apply early for the best chance of early review.
Ready to introduce yourself?
Tell us what you're building. We'll take it from there.